The pandemic has made us realized how easy accessibility matters for a brick-and-mortar store. Businesses that had an online presence, boomed a lot while those who were yet to bring their stores online suffered a lot.
Now, small business owners often hesitate to invest in eCommerce website design, considering it to be an extra expense. However, it should ideally be considered as a means to grow a business. If you are facing the same dilemma, we are here to resolve it. Go through the following passages to comprehend the importance of an eCommerce website for a small business.
Advantages of an Online Store for a Small Business
- Increased Reach
An eCommerce website enables you to reach a wide audience without any hassle. For a brick-and-mortar store, you have to establish multiple shops in different locations. However, with an e-store, your business is not limited to any specific region and you can sell your products to different locations from a single location. And when we say different locations, we mean across the country and even the globe!
- Instant Accessibility
An e-store enables people to easily interact with your business. It offers instant access to potential customers. They do not need to wait for the weekends or favourable times to visit the shop physically. They can readily access the website and purchase just whenever they want. This is one of the key reasons that businesses must invest in eCommerce website development.
- Enhanced Sales
You can promote your website to drive traffic from search engines and social media. As we have already discussed, the site brings lots of traffic to the website, from around the globe. Naturally, this results in higher sales and increased revenue.
Further, an e-store, unlike a brick and mortar store, is open 24/7. Thus, it can drive sales even when you are asleep. Therefore, your business will boom in a shorter time than it can grow with only a physical shop.
- Low Cost
An eCommerce website demands lesser cost than building a brick-and-mortar store. It also charges you less than the operational cost in a physical store. From infrastructure to manpower – you can save on a lot with an e-store.
To build an e-store, you need to pay for professional website development services and to run the store, all you need is internet connectivity. You can manage the store even from your home.
- Reputation Building
These days, business reputation plays a significant role in driving customers and creating a loyal customer base. A study by Oberlo maintains that 54.7% of consumers read at least four reviews before making a purchase online. Therefore, investing in reputation building is an important concern for every small business to eventually grow.
With an e-store, you can optimize your reputation on search engines and social media and convince your customers of your credibility.
If you cater to different types of people, analyzing customers’ buying patterns is important. With a physical store, it is extremely difficult to point out your customer persona, their demography, and leverage this information to point out potential customers who belong to a similar category.
On the contrary, the digital realm has immense opportunities for you to get insights into your customers. The analytics tools come in handy. With a few clicks, you can learn about the source of the customers, their buying pattern, and even find out potential customers with a high chance to convert.
- Seamless User Experience
Built right, an eCommerce website offers a seamless user experience. All the products are systematically categorized. The customers can browse them, add them to the cart, and purchase. If they like a product, they can save it on the wishlist. They can opt for notifications when the product is restocked (in case the product was out of stock while browsing). All these add to the convenience of the users.
The customers can clarify their questions regarding the products from the product description and FAQ sections. These days, you can feature 360-degree product images or product videos on the e-store to allow the customers to learn all about your products. Further, the users can track their order until it reaches their doorstep. This facility encourages them to patiently wait for the order.
- Impeccable Customer Service
Keeping your customers satisfied is the key to growing your business. These days, startups and small businesses greatly focus on customer service.
An eCommerce website can execute the same in style! These days, integrating live chat into an e-store is quite common. This helps to address people’s concerns instantly. Further, you can also integrate a click-to-call button or click to chat button that allows the customers to communicate with you without any hassle.
As you can understand, an e-store, far from being an expenditure, is an essential investment that will help to grow your business. Keep it in mind and build an e-store today.