Financial services include credit unions, insurance companies, banks, credit card companies, and investment funds among others. However, while everyone should be thinking about at least one of these services, not everyone does. For this reason, most financial services marketers often find it a challenge to attract new clients.
Using PPC to drive traffic
If you’re into financial services and you’ve got enough money to spend, you can invest in PPC for financial services to drive traffic and improve your conversion rates. This can eventually generate sales for your business.
Paid search or pay-per-click ads can give a boost to your digital marketing campaign. Additionally, PPC ads can help you improve your brand recognition, drive conversions, and attract leads quickly for your finance-based services.
If you are worried that you might need a lot of money to run PPC for financial services, you should know that you could actually run your PPC ads even on a low daily budget. You only need to pay attention to a few key factors. Here are 5 smart and budget-friendly Google PPC tips for financial services.
Rely heavily on data
If you want to generate great results from a tight PPC budget, you should consistently study the data generated by your PPC campaigns. In addition to other things that you need to do ahead of time to ensure that your marketing campaign succeeds, you need to monitor your campaign seriously because it will help you in the long run.
This means that you should implement conversion tracking for your campaigns. With proper conversion tracking, you will know exactly which of your PPC ads and targeting methods are delivering favorable results. This will save you from relying on gut feeling or simply approximation based on what you gather from other sources.
Keep your campaigns focused
As a financial services provider, you need to keep your PPC campaigns focused on your target areas. This includes the methods and tactics that you implement. Remember to keep in mind some important factors. For instance, ensure that you’re using only one ‘format’ of Adwords advertising.
You should not mix YouTube ads and Google Search ads at the same time. Running more than one search network option will strain your budget more. Besides, you’ll find it difficult to gather enough data about what ads, search terms, or targeting methods are generating impressive results for your ad formats.
In the end, you can struggle to make informed and wise decisions about how you should optimize your PPC campaigns to boost ROI.
Adhere to the regulations
Financial products and services are among the highly regulated sectors. Google requires financial services providers to comply with local, state, and national regulations. They should also observe specific transparency disclosures that relate to their products or services highlighted by the ad. By adhering to such regulations, you can escape unnecessary fines and penalties that could further strain your budget.
Know what financial services Google won’t accept
Google is selective when it comes to financial products and services. Some of the products you cannot advertise include:
- High APR personal loans
- Binary options trading or similar services
- Short-term loans
- Complex or speculative financial services
- Credit repair services
You can do loan modifications, cryptocurrencies, or debt services, but under strict rules. If you plan to do PPC for financial services in these products, you have to review the guidelines properly and know what Google requires. Fortunately, Google provides advice on how to fix the issues for rejected ads.
Use data to cut cost and promote winners
Earlier, we looked at how you can track data to boost your PPC campaigns. We also looked at how you can pick your targeting options, which are likely to deliver high returns.
Additionally, you can use data to refine your targeting further. For instance, you can do this for a search campaign or display campaign.
A tight budget could be a hindrance to effective PPC campaigns. However, if you master the points mentioned in this piece, you can get the most out of a tight daily budget. At Redwings Marketing, we offer the best Pay-Per-Click advertising for financial services. Contact us to learn more.